What is Permission Marketing?
Permission marketing is the direct interaction with your customer or prospect after you have received their permission to do so.
What is Double Opt-in?
Double opt-in is your protection against the sending of unsolicited email. After visitors register at your site they will receive a confirmation email. By replying to the confirmation email, your visitors have "double opted-in" which means their email address is valid and they would like to
receive email from you. In addition, before we upload your list into our secure database we must make certain that it is an "opted-in" list.
Why Double Opt-in?
In the event that you send unsolicited mail or "spam", organizations as well as Internet Service Providers may block any incoming mail sent from our email servers.
What is "spam"?
"Spam" is the term for unsolicited email. When you "spam" someone you are sending email that they do not wish to receive or did not sign up for.
Why should I email my customers?
Customer retention is a top priority for any business. Most companies garner 80% of their revenue from just 20% of their customer base. Extending your reach to even a few more customers can lead to a significant boost in revenue as well as increased customer satisfaction. Providing your customers
with information that they have specifically requested is key in any medium, but it is particularly beneficial with email. Email is FAST and INEXPENSIVE!
What is eNewsletter? Why should I use it?
eNewsletter is a managed direct email marketing service that allows you to communicate with your customers and prospects through email. eNewsletter provides you with the tools to:
- Register customers and prospects on your site and collect valuable profile information
- Create professional-looking email campaigns using templates
- Send personalized offers and interest-based newsletters
- Measure your success with real-time reports
Yes, and a very strict one. You can learn more about our policy here (see below). We do not allow unsolicited email, or "spam", to be sent from our servers.
How many messages can I send per month? What is the cost?
You can send as many emails as you like, whenever you like! There are a variety of pricing levels for you to choose from based on the number of emails that you would like to send. You can purchase as many emails as you like and we will let you know, in real-time, how many emails you have in
your "bank" after you mail your campaign.
When can I send out email?
Anytime you want! Just schedule a date and time. Your emails will be queued up for delivery then launched. Depending on the size of your mailing, the entire process can take just minutes!
What is the Opt-in Web form?
A opt-in web form is a form that enables you to collect information from the people who visit your web site. The opt-in web form provides you with a variety of data collection options such as Email Address, First Name, Last Name, City, State, etc. as well as offering you the ability to customize
up to 10 additional fields. eNewsletter collects visitor information on your behalf.
How do I put the sign up form on my site?
We can do it for you. If your site is not hosted on our server, let us host the sign-up form for you on our server for FREE. We will simply give you the URL that you will need to link from your site.
What types of information can I capture from my members who sign up?
First, select which demographic information you would like to receive from your members including First Name, Last Name, Email Address, City, State, Zip Code, Country. You can even personalize additional information that you would like to capture from your visitors.
When my customers sign in to the opt-in form, will they receive an email?
Yes, they will receive a confirmation email from you from our servers to ensure that they are the one signing up for the service. This is part of the double opt-in procedure -- remember, we do not send unsolicited email.
What happens if my customers are unable to read HTML email?
While most email readers today have the ability to open HTML emails, there are certain cases where people cannot or do not want to receive emails in this format. eNewsletter has you covered for these instances because we send out your email campaigns in multi-part MIME, which means that 3 versions
of your email are sent out: HTML, AOL and Text. When we create your email the AOL and Text versions are automatically generated. When the email campaign is deployed, the appropriate version is pulled into your customer's inbox based on the type of email they can receive.
Can I personalize my email?
Yes! We can customize your salutation, your subject line, or anywhere in the email that you want! (First name and Last Name only).
How big should the graphics be for my email or my sign up form?
It would be preferred if your logo was no larger than 600 pixels wide x 100 pixels tall. Your offer item graphics should not be larger than 150 pixels wide x 150 pixels tall. Please make sure that ALL of your graphics are in .jpg or .gif format, and it's best if the background colors are either
white or transparent.
What types of reporting do you offer?
With eNewsletter's Campaign Reporting, you can see exactly when your campaign was sent out and how many emails were received, not received, bounced, or unsubscribed. The most impressive feature of the Campaign Reporting is the ability to provide click-through rates per URL in real time!
Can anyone else see my reports?
How can my member unsubscribe?
They simply need to scroll to the bottom of the email and click the "unsubscribe" link or reply to your message with the word "unsubscribe" in the subject line. They will immediately be marked in your database so they will not be mailed again.
What happens to a bounced email?
In the case of a "bounced" email, eNewsletter will attempt to send the email several times within the first 3 days. If, after this time, the email still remains undeliverable, we will flag this as "bad email address" in your uploaded list. Since we are RFC 822 compliant,
occurrences of "bounced" emails should be minimal because bad email addresses are normally identified before an email campaign is sent out.
Can I use eNewsletter for rented lists?
You may use eNewsletter for rented lists, if and ONLY if the list owner allows you to AND the recipients have "opted-in" to receive email from third-party sources as is identified in our Terms of Service.